Partnership - The Often Forgotten Idea In Good Customer Relationships

There is an old saying in business, the customer is always right. Ask anyone in business though and you know the customer in fact is not always right. The customer wants what they want, but that doesn't make them right. Since that saying doesn't work people have tried to come up with ways of saying the customer isn't always right. A number of years ago I heard someone giving a talk and they said the customer isn't always right, but the customer is always true. What they tell you is the truth, or at least what they want you to believe is the truth. I've been in a number of interactions with customers where they state something wrong. It isn't always a lie, sometimes people forget. It might not be intentional but it isn't the truth so that can't be right either. At the end of the day the fact remains the customer wants what the customer wants, and if they don't get what they want they can always take their business elsewhere. Does that mean a business...