We Are All In Marketing

I was reminded of a book by Seth Godin recently called All Marketers Are Liars. If you are in marketing those might be harsh words to hear but I would encourage you most of all to read it.

The reason I've been thinking about it is because of some of the different messages I've been hearing lately. These messages are all stories. Everyone has a story to tell. Every person, every team, every company and every organization has a story. Everyone is in marketing trying to make their story sound as good as they possibly can. The issue is when you start manipulating the story. You are sharing feedback from the handful of customers that applaud a decision and ignoring the hundreds of complaints you've received. When you start altering the story so far from the truth, yet you've repeated the story to yourself so much you honestly believe it is the truth.

We need to listen to our audience and we need to be authentic. If you don't like your story, don't make something up, change it. Make your story so good that others start telling it for you.


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