Stop Being Influenced And Start Doing Your Own Influencing

I have to admit, this whole world of Social Media Influencers baffles me. Did we seriously let this become a thing? There are people out there whose job it is to create a large enough audience so people pay them to advertise their goods and services to their tribe. What's worse is we have parents that are working hard to exploit their children to turn them into the next great influencer on YouTube or Instagram. There are kids that are millionaires before they turn 10. The easy argument is that if someone is willing to pay a kid the money, the child and parents have the right to accept that payment. I am actually completely okay with that.

What I am more concerned with is the fact that we the audience become so enamored with these influencers that we start blindly following them, liking what they want us to like and buying what they tell us to buy. As a society we continue to be hounded by people and companies vying for our limited attention. It is a slippery slope between looking for some shortcuts to a level of, dare I say, brainwashing.

What we need is for more people to stop being influenced and start doing some influencing of their own. We are all influencers. We all have a tribe of people that we have influence over. Our friends, family, co-workers, teammates, coaches, students, teachers, bosses and employees all are impacted by the interactions that we have with them. We have a chance to influence people, what are we going to do with that chance? It might not gain you free tickets to Coachella, but you can make a difference in your world.


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